THE ICON. RE-IMAGINED: THE ICANDY PEACH 2018



iCandy are gearing up for the release of their new iCandy Peach 2018! Expected in March 2018. They have released some press pictures and lengthy press statement (see below). We at the Discount Pram Centre can't wait to get our hands on it. I'm sure it will be just as successful (if not more!) than it's predecessor. Keep an eye out on our blog and social media accounts for when we'll have the first display prams in store.

Press release from iCandy:

"Evolution is a pertinent theme for the iCandy brand in 2017, always innovating, constantly shattering industry expectations, the mission statement has always been clear; accurately develop the definitive luxury pushchair. After a long and considered design process, the iCandy Peach finally arrived in 2009, looking and feeling unlike anything else on the market. With each passing generation, the latest model must always echo the same instantly recognisable iCandy DNA of the Peach pushchair legacy. However, it must also build upon its predecessor’s success, and further challenge industry stereotypes. The Peach has since evolved to become iCandy’s flagship model, it is the choice for various A-list celebrities such as David Beckham, Sir Richard Branson, and Bradley Cooper. The new Peach has been carefully considered, with everything parents love about the existing range infused with even more style, functionality and creative ingenuity. Inspired by feedback from parents around the world, the new Peach is truly; The Icon- Re-imagined.

The Design Process:

Exuding wonderfully minimalistic and discreet branding, the utmost care and respect has been taken to create a deliriously comfortable ride for baby. Quality, innovation and safety form the core principles of the iCandy brand, and the new Peach delivers a ride and experience unlike anything else. P.U puncture proof tyres delicately caress the streets and pavements, offering extraordinary comfort for baby. Aesthetically, the new Peach has been designed with the purpose of possessing a sleek and clean finish, with flamboyant pops of colour introduced throughout the DNA of the pushchair, which is a reflection of current catwalk trends. These pops of colour can be observed within the finer details of the stroller, such as the satisfying embossed zips, with every touch upon the pushchair immediately gratifying. No minor detail has been neglected in this creative process, one which represents the next phase of evolution in the heritage of the iconic iCandy Peach.

The rich textures of the pushchair are immediately apparent, with a clear dedication to care and craft complementing the world famous striking silhouette of the Peach. The fabric details showcase a visually engaging ‘cut and sew’ design, enhancing not only the stunning visual aesthetics, but also accentuating the distinctive yet intricate craftsmanship that goes into every element of the design. Furthermore, the new Peach utilises an intelligent palette of colours, experimenting with the use of lighter shades in the interior of the seat unit, which is juxtaposed with the darker tones used on the exterior of the pushchair.

The Seat Unit:

As expected from iCandy’s elite team of British designers, the seat unit also provides ample space for baby to grow, holding a class leading 25kgs, with an adjustable calf support for a growing baby. Moreover, as a response to feedback from parents, the new iCandy Peach seat unit is larger, offering more protection and catering for babies of all sizes and weight; an acknowledgement that babies tend to be larger than they were when the Peach first came to market in 2009.

Every opportunity has been taken to help make a parent’s life easier, no matter how simple the change may be. For instance, the inclusion of two handy storage pockets on the back of the seat unit ensures valuable items remain close at hand. What’s more, the canopy of the pushchair now features a peak and extendable panel, along with a mesh ventilation window for improved air circulation and temperature comfort. The extendable hood also offers extra shade for baby, thanks to the use of smartly placed magnets; which control how much of the canopy is exposed to the elements. This “smart vent” function helps ensure that the temperature for baby is always at the optimum level.

The New Peach Carrycot:

Similar to the seat unit, the carrycot fabrics have been constructed to appear clean and minimalistic, offering ultimate comfort for baby and exhibiting the distinctive ‘cut and sew’ design. What’s more, parents will no longer be required to purchase a separate carrycot, the fabrics used for the carrycot and seat unit now share the same frame. This means once baby grows out of the carrycot, the fabrics can be stripped away from the carrycot frame using an innovative “zip in, zip out” design, transforming the carrycot into the seat unit. Along with the aforementioned changes to the seat unit, the carrycot has also been made larger, whilst the iCandy Peach will now be able to support two large carrycots on the one chassis when being used in double mode. This has long been a common request from parents around the world, iCandy have now managed to successfully safety test the use of two large carrycots on the one frame, which can now be used thanks to the incredible stability of the stroller. Therefore, parents will no longer need to purchase a separate blossom carrycot for their stroller should they require an upgrade to a double stroller, once more eliminating an extra expense and saving storage space. Another innovative addition to the iCandy Peach range is the creation of the multi-climate comfort system- the Duo Pod. In an effort to prevent parents from having to buy a plethora of accessories, the Duo-Pod means parents have both a foot-muff and seat liner in one. The liner is fully reversible, with a fleece side for winter, and a smoother side for summer. Meanwhile, the liner has an additional piece of fabric, which simply attaches to the seat liner using zips to create the foot-muff for the colder months.

The Evolution Of Innovation:

Simply upgrading the aesthetics of an iCandy pushchair is never an option, every generation has to offer innovation, and provide game-changing functionality. No stone has been left unturned in a quest to deliver parents the definitive luxury parenting experience. The pursuit of perfection drives the brand to constantly modernise, and challenge themselves to reach new heights. The ride for baby has to be smooth, the style has to be unrivalled, and the quality has to be unmistakably iCandy. The changes to the new model are a direct result of the feedback from the people who matter most, the parents who push iCandy products. The improvements do not end there, the shopping basket is also much larger; increasing by a further 5kgs, providing parents with a total of 10kgs to use within the basket. What’s more, an ingenious carry bag has been added to the basket, slotting seamlessly into the existing design, and then being removable for use as a satchel, ideal for emptying the basket and going to the shops. In an attempt to further boost the functionality of the Peach pushchair, the iCandy auto lock has also been added to the stroller, meaning the pushchair will lock automatically as it’s folded, the perfect complement to the famous one hand fold of the Peach. Moreover, a swivel bumper bar which proved such an inspired and simple addition to the iCandy Orange, is now included on the Peach pushchair. Further improvements to note centre around the new four position one hand recline system, which is located on the back of the seat unit, whilst the brake is now purposefully located off centre, making it simple to access when using the pushchair in double mode. Finally, the iCandy first ‘cinema seating’, which revolutionised the perception of a tandem pushchair, will also be an available configuration on the Peach. This means a parent can maintain all important eye contact with both of their children in double mode, reversing the seats also makes it possible to put children into any desired position, parent facing and world facing.

The Icon. Re-Imagined

The Icon. Re-Imagined, a fitting description of the brand new iCandy Peach. With over 60 improvements to the current model, the new Peach sets an entire new standard in the luxury pushchair market. An all-encompassing pushchair for supreme functionality, a beacon of beautifully British style, the new iCandy Peach represents the pinnacle of design excellence and style prowess. The Peach will be available in four distinctive colour-ways and chassis options. Dove Grey, Beluga, Indigo and Damson will form the basis of the 2018 Peach collection, whilst the three chassis options will be chrome with a latte leatherette, Phantom with black leatherette, and Satin with black leatherette. The Peach has long been the champion for fashion conscious parents, and a brand new chassis colour joins the range for 2018, one which pays homage to the iconic iCandy chrome finish. It was the high chrome finish which first made the iCandy Peach stand out from the crowd almost a decade ago. The new chassis colour is named Phantom, displaying a delicious dark matte grey, one which is sure to turn heads and receive many envious glances."

The new iCandy Peach will be available online and in stores from March 2018.

#newpram #pram #iCandy

Head Office: Discount Pram Centre

Jack Baker Retail Park, Nelson

Treharris,

South Wales. CF46 6PE

  • Facebook Basic Square
  • Twitter Basic Square
  • Discount Pram Centre Youtube
  • Instagram Social Icon

Company Reg No: 09934598 | © 2018 Discount Pram Centre