AN INTRODUCTION TO SILVER CROSS
SILVER CROSS & THE ROYAL FAMILY
Our 138-year heritage is not only very special, it’s what makes us unique. Our story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram.
The name Silver Cross has long been associated with royalty, first supplying a pram for King George VI. Pictured here is Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles.
Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide. By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”.
By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer. It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.
Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo. Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.